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Breaking Free
PROJECT 1
Breaking Free,
a film festival celebrating the work
of film director, Sam Mendes
CATEGORY
Event Branding, Book Design
LESSON LEARNED 1
Do not stop at your first idea. Look beyond what is obvious and you will find your inspiration.
SOLUTION
I found the thread that runs through all of Sam Mendes films. His characters seem to feel trapped by their sense of duty and obligation. These characters felt broken. The idea of broken pieces seemed to express their struggle. This led me to name the festival Breaking Free. To express these emotions, I used torn paper and shattered glass.
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