giving the long established paint company a new, simple and refreshed look
LESSON LEARNED 5
Simplicity communicates more than one message. Simplicity is more memorable.
Sherwin Williams has a very busy and complex logo. The original logo has six elements. My proposed logo has two—icon and type. The icon is simple but communicates more than one idea. The icon’s shape is taken from the colorful patterns of the chameleon’s spots. These spots are also drawn as if they were paint splashes. That is it. A simple design like this has fewer elements but is actually remembered.