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UC Davis Picnic Day
PROJECT 7
UC Davis Picnic Day,
rebranding of a local event
CATEGORY
Branding
LESSON LEARNED 7
Sometimes the best thing is to have a complete makeover
SOLUTION
UC Davis Picnic Day is a spring event that the university throws for parents, students, and the community to come together and get to know life at UC Davis. This is a lively event, but the current look is institutional, stiff, and harsh. I decided to change the logo for a playful script typeface and added a light green oval to give a hint of spring season. To link the event to the university, I added the iconic water tower and kept the yellow and blue UC Davis colors. The makeover is effective. Now the event looks lively.
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