giving JetBlue a new look by creating
a new logo and feel to the brand
LESSON LEARNED 3
There are those times when precision wins over creativity.
I designed the logo with set proportions for different media. In the brand guide, I described in detail the dos and don’ts on how to use the logo. For example, I specified the dimensions of the clear space around it. Precision with every aspect of the brand will make it recognizable anywhere. This is more important than crafting a creative logo with no consistent look.