PROJECT 3

Rebranding JetBlue,
giving JetBlue a new look by creating
a new logo and feel to the brand

CATEGORY

Branding

LESSON LEARNED 3

There are those times when precision wins over creativity.  

SOLUTION

I designed the logo with set proportions for different media. In the brand guide, I described in detail the dos and don’ts on how to use the logo. For example, I specified the dimensions of the clear space around it. Precision with every aspect of the brand will make it recognizable anywhere. This is more important than crafting a creative logo with no consistent look.     

JetBlue gets a lift

© 2022 by Rosy Spencer

All Right Reserved. No part of this publication can be reproduced without expressed permission from Rosy Spencer

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