LESSON LEARNED 3

There are those times when precision wins over creativity.  

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SOLUTION

I designed the logo with set proportions for different media. In the brand guide, I described in detail the dos and don’ts on how to use the logo. For example, I specified the dimensions of the clear space around it. Precision with every aspect of the brand will make it recognizable anywhere. This is more important than crafting a creative logo with no consistent look.     

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